Advertising Specifications

The artwork specifications below are for The Medical Republic and all our associated specialist titles.

Please send all artwork to production, or contact us if you are unable to find the information you need here. Thank you.

CONTACT production

Sarah Stanbridge
Production & Client Services Manager
The Medical Republic
sarah@medicalrepublic.com.au |  0413 027 802

IMPORTANT

Refer to the Medicines Australia Code of Conduct for type size minimum and PI requirements. Industry guidelines and codes of practice apply to all product advertisements. https://www.medicinesaustralia.com.au/code/code-help/

Digital ADs

Please email all creatives to production one week before the booking run date.

SizePixels W x HAppears
MREC (Medium Rectangle)300 x 250e-news + web (Mobile & desktop)
SML MANTEL (Leaderboard)728 x 90web (Desktop)
LGE MANTEL (Billboard)970 x 250web (Desktop)
HALF (Tower)300 x 600web (Desktop)
  • Supply as .GIF(best for animated ads) or .JPEG, *JPG, PNG
  • All art files must be supplied with a click-through URL
  • This will usually be the Production Information hosted by the manufacturer/supplier for healthcare professionals, or another service.
  • JavaScript tags or HTML5 zip files are also accepted for web ads only.
  • Images must be RGB
  • Ensure animations are set to a continuous loop
  • We recommend white background ads carry a keyline border.
  • Please note for e-news MREC art
    • The file must be a JPEG or GIF only, we will also require a URL
    • Reader experience with animated ads can vary depending on their email system and settings. Some emails may cause animated ads to freeze on the first frame, or they may be prompted to download or play images. These settings are outside the publisher’s control. We recommend designers include critical messaging in the first frame.
    • Aim to keep the file size small so it serves quickly (3-4 frames, 50-200kb ideal)

DIGITAL SPONSORED CONTENT

Provide a clean Word document with all pre-approved copy and image (1780 x 880 pixels W x H).

IMPORTANT

No brand names or promotional claims are allowed in the image, headline or kicker as these are visible to the public on the website.

Include the following sections in your copy doc;

Headline

  • Max 8 words
  • No brand names or promotional claims should appear in the headline as these are visible to the public on the site’s homepage, this would breach the code of conduct.
  • No references allowed

Kicker

  • Max 15 words
  • No brand names or promotional claims should appear in the kicker as this can be visible to the public on the website if readers attempt to log in.
  • No references allowed
  • Avoid repetition with headlines, add value
  • Provide a teaser but not the full story
  • Give the reader something useful or interesting

Author will appear as Sponsored

The author’s byline will appear as Sponsored. We recommend clients include the company sponsor details at the end of the article, with their logo, the name of the writer and credentials can also be included at the end.

Main image 1780 x 880 pixels

  • No pack shots for restricted products are allowed in the main header image as these are visible to the public on the site’s homepage, this would breach the code of conduct.
  • No references allowed
  • No brand names or promotional claims
  • The image will automatically thumbnail on the home page and throughout the site.
  • Keep critical copy and images within the thumbnail area approx. 300 x 215 pixels
  • Additional images can be embedded further down the article
  • The main image cannot contain call-to-action click-throughs

Body copy

The body of the article can be locked behind our AHPRA security wall. Locked content is restricted to healthcare professionals only.

  • All copy must be pre-approved by the client before sending to the publisher
  • INTRODUCTION – The first paragraph will AUTO-CAP
  • Article content – 300-1,000 words recommended, this is a guide only
  • Include abbreviations, references, and sponsor details at the end
    • The preferred method for referencing is to number with superscript throughout the copy and list at the end.
    • e.g copy copy2 and copy copy.3
    • Place reference directly after the statement within a sentence, or after the full stop.3  
  • PBS Box Information and black triangle warnings may also be required.

Categories

All sponsored content will be labeled as “SPONSORED” in categories, other limited clinical and industry categories are also available, e.g. Asthma, Eczema, Diabetes etc. WEBINAR & PODCAST categories will also cluster these rich-media content pieces on our site.

Tags

Unlimited web search tags can also be applied to the article page, please supply these comma separated – e.g #diabetes, #weight, #obesity, etc.

House style

Some body copy may be edited to suit our Editorial house style. For example, Covid-19, COVID, and Covid variations will be standardised to covid. References will not be altered.

Approval

A preview layout link will be sent for approval. No sponsored content will be published without the client’s or acting agency’s written approval.

PRINT ADS

Print sizeW x H mm
Banner250×57
Full page (FP)270×380
Double page spread (DPS)Supply as 2 x FP. LHP & RHP
A4 DPS (Fireplace)418×263
A4 vertical202×263
Half page DPS520×186
Half horizontal250×186
Half vertical120×361
A5 DPS (Small fireplace)354×205
A5 vertical145×205
Third horizontal250×128
Third vertical77×361
Third page DPS520×128
Quarter page120×183
Front page pointer, top right80×47
Front page pointer, bottom left80×72
Front cover wrap540×180

Designer checklist

  • Email a final print ready PDF only to production
  • Include 5mm bleed
  • Crop marks are required on export for all sizes
  • Keep critical type 10mm from trim edges for FP or DPS
  • Keep critical type min 5mm from trim edges for small ads
  • Image resolution should be 300 dpi for quality printing
  • All images should be CMYK for print ads(not RGB), art with RGB or spot colours will be converted to CMYK
  • Avoid running critical type & images through the centre fold area on spreads
  • Image ink weights must not exceed 260%
  • All fonts should be embedded. Special fonts may need to be outlined
  • Do not supply working files, Indesign, Word, Excel, PowerPoint etc will not be accepted
  • To request the specific ICC profile, colours settings file and Indesign export settings file please contact production. These settings will ensure optimum printing results for your advertisement.

    IMPORTANT
  • Refer to the Medicines Australia Code of Conduct for type size minimum and PI requirements. Industry guidelines and codes of practice apply to all product advertisements in all our publications.
  • https://medicinesaustralia.com.au/code-of-conduct/code-of-conduct-current-edition/