‘Soft launch’ for digital maternity care solution

2 minute read

HeraMED has joined forces with Telstra Health to roll out its HeraCARE solution to Aussie GPs.

ASX-listed medical data and tech company HeraMED Limited has launched its digital maternity care solution HeraCARE within Telstra Health’s ecosystem, starting with targeted GP clinics. 

The soft launch of the end-to-end digital maternity monitoring and management platform in Telstra Health’s Smart Connected Care was unveiled at the RACGP Practice Owners Conference in Cairns last month. 

HeraMED initially aims to recruit a group of early adopter GP clinics to integrate HeraCARE into MedicalDirector and GP workflows. This will allow the refinement of both care and commercial models through feedback before a broader rollout to Telstra Health’s GP clinics. 

HeraMED CEO Anoushka Gungadin said the solution was designed with a focus on maternal needs. 

“HeraCARE is a mum-centric solution and the partnership with Telstra Health allows us to expand access to care for many more mums, given the significant role GPs play in maternity, pregnancy and postpartum care,” she said. 

“Following integration and commercial rollout within this new ecosystem, we are targeting the onboarding of mums through GP practices by the end of calendar year 2024.  

“This aligns with the four-point plan both for commercialisation and strategic partnership while redefining how maternity care is delivered and experienced.” 

In November 2023, HeraMED announced its partnership with Telstra Health’s MedicalDirector platform servicing GP and healthcare professionals, marking HeraCARE as the first remote maternity solution to join the Telstra Health digital ecosystem. 

HeraCARE offers remote patient monitoring, prenatal and postnatal care and a smart messaging system as well as telehealth capabilities. 

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